You searched for: "*"

The results has been filter on Authors containing Anne Panis-lelong.
ANA has found 2 results for you, in 104 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Establishing dialogue between experts and consumers

While consumers are at the heart of the innovation problematic they are today largely excluded from the process of developing new products and services. The opinion of consumers is sought before or after the innovation process but inclusion in the...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Helene Valade-Thong, Anne Panis-lelong
Company: IFOP
September 1, 1999
×

Citation

Valade-Thong and Panis-lelong (1999a, September 01). Establishing dialogue between experts and consumers . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/establishing-dialogue-between-experts-and-consumers-


Research papers

Understanding the Chinese consumer

This article presents the first-hand experience of undertaking qualitative research in China for both mass market and luxury products. It shows, in particular, the power of projective techniques and the methods of in-depth analysis commonly used in...

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Authors: Laurence Parisot, Anne Panis-lelong, Christophe Jourdain
Company: IFOP
November 1, 1997
×

Citation

Parisot, Panis-lelong and Jourdain (1997a, November 01). Understanding the Chinese consumer. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/understanding-the-chinese-consumer